With the New Year always comes new changes, and it is not any different with Facebook. Yes, Facebook is once again making some changes to the News Feed algorithm, helping to weed out posts you may not want to see.
Facebook's goal is to make the users experience better, and this is why they are always conducting surveys. You may have recently been asked: "What would you like to see on your news feed or to rate a story," now you know why. Facebook's goal is to place the content in front of people that want to see it.
Facebook said on Monday, “The goal of News Feed is to show you the stories that matter most to you. The actions people take on Facebook—liking, clicking, commenting or sharing a post—are historically some of the main factors considered to determine what to show at the top of your News Feed. But these factors don’t always tell us the whole story of what is most meaningful to you.”
Facebook also mentions, “That this update should not impact your reach or referral traffic. But, some pages may see increases in referral traffic if your posts are considered meaning while other may see a decline if the rate of which people are clicking on your stories does not match what the survey indicated people wanted to see.”
How does this affect your business Facebook page?
While these may seem like small changes, in my opinion it is not. Why? Because, the posts that will be shown or seen will now be determined by the likelihood that your audience wants to see it, not just by the actions that are taken on the posts. For example, if there are a lot of actions on a post (likes, comments, etc.), but this type of post was not one that was indicated as a post that would like to be seen, it could have a negative effect on your page.
Facebook's software engineers Cheng Zhang and Si Chen suggests: "That page owners need to avoid engorging people to take a particular action (like clicking or liking). While this type of activity will show a temporary spike in your metrics, if it doesn’t match what your audience has said they want to see, it can have a negative effective on your page."
Overall this Facebook update is going to help re-balance the actions on your page to what people have reported that they want to see.
Want to read more on how Facebook is using qualitative feedback to show relevant stories click here!
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